We will explore the emerging adventure & outdoor travel trends including the growing popularity of adventure trips, the rise of workation and digital nomads, the demand for customized travel experiences, and the focus on sustainability and eco-friendly practices.
In recent years, the outdoor and adventure travel trend has experienced exponential growth, with the COVID-19 pandemic further accelerating this shift. People have rediscovered their deep-rooted need to connect with nature, seeking out unspoiled environments and evocative landscapes as an escape from the hustle and bustle of city life.
Adventure Travel Tops the List
Adventure travel has claimed the top spot on travelers' wish lists. According to a Tourlane survey, 31% of respondents expressed a strong desire for adventure travel experiences. This includes activities such as active vacations like hiking, mountaineering, or skiing. Traditional options like beach vacations and city breaks lagged behind, indicating a shift in preferences towards more immersive and thrilling experiences.
Workation and Digital Nomads
This new situation has also given rise to a new trend: the combination of work and vacation, known as "workation." An increasing number of people are interested in blending remote work with travel experiences. Digital nomads, individuals who choose to work remotely while exploring dream destinations, are also on the rise. This trend allows travelers to enjoy leisure adventures while maintaining their professional commitments.
Customized Travel Experiences
In 2023, there was a surge in customized trips, as travelers sought tailor-made experiences that go beyond traditional tourist attractions. Experts predict an 18% year-on-year growth in custom travel, reflecting a desire for authentic and intimate exploration of new destinations. Access to abundant online information has empowered travelers to become more informed and educated about emerging destinations. Instead of seeking recommendations, people now approach travel planners with a clear vision of what they want, whether it's focusing on specific activities or visiting off-the-beaten-path locations. Custom travel allows individuals to curate experiences aligned with their interests and values.
One additional trend that is worth mentioning in the context of outdoor and adventure travel is the rising popularity of solo travel. Solo travel has been on the rise in recent years, and it has become a significant trend within the outdoor and adventure travel space. More and more individuals are choosing to embark on solo adventures, seeking personal growth, self-discovery, and the freedom to explore at their own pace.
The outdoor and adventure travel industry has responded to the increasing demand for solo travel experiences by offering specialized trips and services tailored to solo travelers. From guided group expeditions to solo-friendly accommodations and activities, there are now numerous options available for those embarking on solo adventures.
Sustainability in Travel
Sustainable travel has become a top priority for many travelers. People are increasingly aware of their impact on the environment and are seeking high-end sustainable travel options. As a result, eco-friendly practices and responsible tourism have gained prominence. Tour operators and accommodations are incorporating sustainable measures into their offerings, focusing on reducing carbon footprints, supporting local communities, and preserving natural resources. Travelers now have the opportunity to explore the world while minimizing their environmental impact.
Hospitality and Travel Recovery
The summer season of 2023 is expected to witness record-breaking numbers in outdoor tourism, with a projected increase of 2% compared to 2022. The foreign market is particularly promising, estimated to represent 51% of the overall market, indicating a strong desire among international travelers to explore destinations outside their home countries. Accommodation options have expanded to include camping sites, resorts, agriturismi, and mountain refuges, offering a comprehensive range of choices for outdoor enthusiasts.
The outdoor and adventure travel trend continues to gain momentum, with travelers seeking unique and immersive experiences in unspoiled natural settings. As we enter 2023, it's clear that outdoor and adventure travel is here to stay. The desire to connect with nature, explore new destinations, and engage in thrilling activities has become ingrained in the travel preferences of many individuals. With the increasing availability of information online, travelers are more informed and empowered to create their own unique itineraries that cater to their specific interests and values.
So, if you have a dream adventure on your bucket list or an experience you've always longed for, seize the opportunity in 2023 to embark on your own outdoor and adventure journey. Embrace the beauty of nature, create lasting memories, and contribute to a sustainable future for travel. The world is waiting to be explored, and the outdoor and adventure travel trends offer the perfect platform for unforgettable experiences.