In the heart of the breathtaking Dolomites, where jagged peaks reach for the sky and pristine landscapes beckon the adventurous spirit, there exists a platform that epitomizes the essence of outdoor exploration. Adventoured is the ultimate outdoor platform, a digital gateway that seamlessly connects active holiday enthusiasts with local sports guides and offers bespoke adventure travel packages. But Adventoured is more than just a travel service; it's a manifestation of a deep commitment to quality, environmental stewardship, and the creation of active, dynamic, and stimulating vacations.
That’s why we embrace forward-thinking strategies internationally, and we decided to join the Adventure Travel Association.
What is it?
The Adventure Travel Trade Association (ATTA) stands as a beacon of guidance and collaboration. Established in 1990, the ATTA has evolved into the largest global network of adventure travel leaders, with a community comprising approximately 30,000 individuals and organizations dedicated to the principles of sustainable tourism. For an outdoor marketplace, being part of the ATTA means more than just membership; it signifies a commitment to the responsible exploration of the world's outdoor wonders. We will into what it means for us to be a part of the ATTA and how this affiliation can elevate the industry.
Adventure Travel core values
At its core, the ATTA's mission is to empower the global travel community to protect natural and cultural capital while creating economic value that benefits both trade members and destinations. This mission resonates deeply with outdoor marketplaces, which often serve as gateways to adventure in the great outdoors. By aligning with the ATTA, outdoor marketplaces become integral players in a community dedicated to responsible adventure tourism.
Sustainable Tourism: a Shared Commitment
The cornerstone of the ATTA's mission is sustainable tourism. For an outdoor marketplace, this commitment means ensuring that the adventures and experiences they offer are designed with environmental and cultural conservation in mind. Being part of the ATTA signifies a dedication to responsible practices such as low-impact tourism, supporting local communities, and preserving natural habitats. These values resonate with travelers seeking authentic, eco-conscious experiences.
Networking and staying ahead of trends
In the dynamic world of adventure travel, staying current with industry trends is essential. The ATTA provides its members with direct access to international buyers and a robust network of industry experts. For outdoor marketplaces, this means staying on the cutting edge of outdoor adventure trends and being in direct contact with foreign buyers who are eager to explore new destinations and experiences. This access to a global marketplace can be a game-changer for outdoor marketplace operators seeking to expand their reach.
Collaboration and creativity
The ATTA fosters a vibrant and creative community where industry leaders come together both virtually and in person. This collaboration fuels innovation and enables the development of solutions to common challenges. We can benefit from this collective creativity, whether it's finding new ways to promote sustainable adventures or creating unique packages that cater to the desires of adventure travelers.
Expertise and resources
With specialized expertise in research, education, media, and promotion, the ATTA offers valuable support for managing various challenges faced by outdoor marketplaces. Whether it's navigating regulatory hurdles, optimizing marketing strategies, or implementing sustainable practices, the ATTA provides resources and guidance to help outdoor marketplaces thrive.
By affiliating with the ATTA, we can elevate our own businesses but also contribute to the broader goal of responsible and sustainable adventure travel. In a world where travelers increasingly seek meaningful and eco-conscious experiences, Adventoured decided to play a vital international role.